EasyPark

Challange
With the EasyPark app, users can easily find, manage, and pay for parking, giving them more time for what matters. Until 2013, EasyPark focused on building a reliable network and technical platform with the ambition of becoming the leading parking app. Now, it was time to launch and promote the app with large outdoor campaigns, brochures, social media, and more. A significant challenge was that EasyPark was relatively unknown and lacked clear brand guidelines and visual identity. Additionally, paying for parking is often associated with frustration and fines, making it challenging to turn this process into a positive experience for customers.

Solution
Before diving into marketing materials, it was essential to establish a strong brand identity from the very beginning. I developed EasyPark’s brand identity and media bank, along with the tone of voice and content strategy. I designed a modern user interface design for the EasyPark app, which was successfully launched in 2013. Additionally, I led the design production of marketing materials in eight languages, ranging from brochures to banners and videos.

Result
I created EasyPark’s brand book, using the vibrant pink and purple from the logo as accent colors for the visual identity. This choice made EasyPark’s signage stand out and easy to recognize in a busy market. The app was designed to be modern and user-friendly, with intuitive navigation and simple functions that improved the overall user experience.

The marketing materials highlighted the app’s features, helping to build brand recognition among potential users. As a result, EasyPark successfully launched in several new markets across Europe, keeping a consistent visual identity that resonated with users and partners. These branding efforts led to an increase in users and engagement, making EasyPark a trusted name in the parking app market.

The unified branding strategy also helped strengthen relationships with local businesses, boosting the service’s visibility and credibility. Overall, the successful brand identity established EasyPark as a leader in its field and laid the groundwork for future growth and expansion.